People often write our name in all caps with an exclamation point. WOWZA! Even though our logo is all in lowercase.
Wowza started in 2003 when Jeff Rabkin and his wife, Susan Scofield, wanted to start an agency. Their vision was modest – a small boutique creative agency that was a fun place to work. They didn't have a burning desire to woo big-name clients, they just wanted to work with nice people.
Since then the industry has changed , and Wowza has had a blast riding the modern communications roller coaster from conventional advertising to word-of-mouth marketing; social media; content marketing; online reputation management; web development; data communications and website usability. We've helped tiny one-man operations, giant corporations, fast-growing businesses and struggling non-profits. We've written a bunch of tag lines and thousands [millions?] of lines of code.
Who would have thought that Wowza would go from winning a prestigious One Show Pencil for irreverent skate park posters to becoming the nation's experts in the design and development of health care data reports?
It's amazing what you can do when you're having fun and working with nice people. WOWZA!
Chief Feline Officer (AKA Crazy Cat Lady) by night.
Health Insight needed a redesign for a site focused on end-of-life care in Utah. Wowza approached this sensitive topic with care, creating a name, logo, and brand, along with a fully responsive website.
Illusion Theater's production of "I Love To Eat, A Love Story With Food," needed a whimsical, engaging direct mail piece. Wowza was equal to the task.
With the upcoming release of a new book, Achieve Traction needed to get the word out about the book launch and attract visitors to their website and social media channels. Wowza updated their logo and designed print materials, online invitations and branding elements to create a cohesive identity online and offline.
This residential design and construction management company needed to update their Flash-based website to a format that could be accessed on multiple devices and integrate with social media. We built a custom website on the Wordpress platform, allowing Colette & Co. to upload project photos and blog posts whenever they need to.
What makes this app special? All the features we didn't try to put into it. Just like a real box filled with toys, Little Toy Box is just a box of toys that a very young child can empty on the floor and instantly play with. Touch a toy to hear how it sounds. Shake to make the toys bounce around, like an interactive baby rattle. It's wholesome and uncomplicated. Just like a toy box should be.
We worked closely with the Health Collaborative to research how patients use health care quality data. Part of that research was to develop user-personas to guide the site redesign and aid the multi-stakeholder organization in understanding and aligning their vision.
This charming app sets just the right tones for a toddler. Touch a bird to make it start "singing," and touch it again to make it stop. The birds can sing all together in harmony or just one or two at a time. It's all up to your child! We made this app just for fun and we intentionally kept it simple for any child to enjoy without frustration.
The interwoven rings represent the earth, plants and sky to express the work that Permergy does -- consult with businesses to move toward sustainable practices by examining the functional relationships between them and the environment.
This app locates hospitals and labels them based on the percentage of patients who reported that their room and bathroom were clean. The data comes from HCAHPS (Hospital Consumer Assessment of Healthcare Providers and Systems) is a national survey that asks patients about their experiences during a recent hospital stay.
Wowzilla needed a fun giveaway for a health data tradeshow, so the Wowza team designed an "activity book" full of math and number puzzles, to challenge -- or at least entertain -- even the geekiest data folks.
Together with Ancilla Partners, we designed the site branding, front-end, data displays and overall user interface along with a custom back-end data portal that allows HealthInsight to manage data and provides secure access to medical groups and hospitals for submitting data directly.
Wowza collaborates with Ancilla Partners on several of our health care quality data reporting projects. We decided to call our joint venture "Wowzilla." Both teams were instrumental in the design and development of our responsive website.
This site is still in development, and may be for a long time, but we had fun coming up with the concepts and the branding elements.
When White Way opened new store locations in the Twin Cities, we helped by giving their retail displays a facelift. Our work included custom wall graphics, signage, counter displays and a custom-wrapped dropbox. We even helped pick the carpeting.
In a commodity category like dry cleaning the execution of a creative idea can be very effective in differentiating a brand from the competitors.
A team of social scientists and economists led by Yale professor Jacob Hacker developed the ESI, a new indicator that measures trends in economic security. The site needed to help users understand the data and interact with it in meaningful ways.
See news feeds from the liberal news site www.commondreams.org alongside the conservative site www.drudgereport.com, which either makes it easier to get a balanced perspective or harder to understand what's really going on. Go from a Republican fundraiser in the morning to an Occupy Wall Street rally in the afternoon without skipping a beat. One screen shows left-leaning headlines alternating with right-wing headlines so you can compare and contrast. If that makes you a little dizzy you can just see one set of headlines at a time. When you're fed up with it all, look at some cute animals.
This start-up financial company needed a clean, streamlined identity to help them compete with larger, more established organizations.
This spiral-bound brochure has a double function. Several pages of blank graph paper allow Authentic Construction designers to make concept sketches during prospect meetings, then leave the brochure with its customized content behind.
Doctors in Minnesota are scored on how well their diabetes patients do in achieving five goals. Understanding this quality measure was confusing to consumers until we created a name and a stand-alone site to explain quality care for diabetes.
To spread the word about the D5 we created a set of print materials that clinics, doctor's offices, hospitals and other organizations can download from the D5 site and use to educate their patients and improve diabetes care.
This campaign of three point-of-sale posters for an indoor skateboard park speaks directly to the consumer. It's a rare thing when insulting the customer is part of the creative strategy.
When the St. Louis Business Group on Health created their new initiative they needed a brand and website to facilitate communication among a diverse group of health professionals. The logo design and a friendly color palette set just the right tone.
A Rabbi, Confucius and Thomas Jefferson walk into a bar...
Owl Bookkeeping and CFO Services uses Halloween as their holiday to connect with customers. Wowza designed a bingo game, inviting recipients to use Halloween candy as the game pieces. The answers to the clues were posted on the Owl website.
We conducted focus groups and created website user personas to help focus our design and development of this public reporting website.
Problems like a poor location and supplier restrictions became marketing opportunities when we rebranded the restaurant supply dealer as S.O.R.S.A., the Secret Order Of Restaurant Supply Agents (Shh, don't tell).
Problems like a poor location and supplier restrictions became marketing opportunities when we rebranded the restaurant supply dealer as S.O.R.S.A., the Secret Order Of Restaurant Supply Agents (Shh, don't tell).
A fresh and feminine color palette with a whimsical touch gives this landscaping and floral design company a unique identity. Thick, soft paper stock and letterpress printing demonstrate the attention to detail and aesthetic quality of Fiddlehead's work.
This site, spun off from Healthy Memphis Common Table's main site, was designed to allow the organization to continue growing their public reporting initiative to include future health care quality data and expanded geographic reach.
Since the launch of this unique online school in Minnesota, we've helped on a local and national level to meet aggressive enrollment goals through a variety of work including brand advertising, word-of-mouth marketing and state-wide media relations.
The Health Care Quality Matters app provides objective health care quality ratings for medical offices in Greater Memphis.
We developed the branding and front-end interface to build on Minnesota's leadership in reporting health care quality data. This state-wide report has numerous measures that require custom data displays to meet the needs of multiple stake-holders.
This billboard launched the outdoor furniture season by making suburban commuters face their cheap plastic furniture. Supporting radio spots humorously highlighted the benefits of quality furniture against the disadvantages of plastic chairs that fly away in the wind.
This two-color new member recruitment kit communicates the fun and community spirit that makes this large congregation feel warm and welcoming. It was written and designed within a small budget to be flexible and have a long shelf life.
This site is currently in development. We're working hard on it and excited for its launch in early 2013.
This website was designed after conducting focus groups and interviews to gain insights into the needs of people with chronic diseases in this California community. It promotes a successful educational program and helps patients connect to support groups and other resources.
This website collects user-generated data on companion planting to serve landscape designers, farmers and gardeners who practice permaculture design. The site also connects to a large plant database and draws images from an open API on Flickr.
Consumer research and close collaboration with the client and their multi-stakeholder advisory group led to new site branding, improved data interaction and content that builds on the organization's leadership in health care transparency.
When we named Hexis and created their brand identity they were in the business of helping property managers reduce waste disposal costs. We knew their identity had to be flexible so it could evolve to include other industries and product categories.
When we named Hexis and created their brand identity they were in the business of helping property managers reduce waste disposal costs. We knew their identity had to be flexible so it could evolve to include other industries and product categories.
As a full-service advertising and marketing communications partner for ACB our work has included qualitative brand research, product development and naming, graphic design, copywriting, public relations and web design and development.
Years of experience have shown us that word-of-mouth is the most important marketing vehicle for a small business. Naming this interior design company Pretzel helps it stand out in a competitive space, making it easier to spread the word.
A landscape design, installation and maintenance company specializing in urban landscapes needed a clean, bold brand and identity.
The Field website is designed to inspire confidence. Beautiful images of their work inspire the imagination, and graphic images of awards and professional affiliations make prospects and clients feel confident.
Pictures, words and code all working together.
Want to know what your customers want?
You know your business. Maybe too well.
We are in a data revolution.
