Building an Online Fitness Directory
Data portals, data warehouses, data dashboards, open data… it's a data-crazy world out there. Ten years ago who would have thought a database of product reviews would have a bigger impact on sales than a television campaign? Today creative designers and writers need to understand databases and computer logic to create effective communications.
Midwest Health Initiative (MHI) had a good idea: A comprehensive online directory where St. Louis residents could easily search for health and fitness events and classes. With their first round of funding, Wowza created the brand identity, information architecture, database design, search and filtering functionality and a custom user interface. With this fully functional prototype, MHI was able to attract additional funding allowing Wowza to build a back-end data submission portal and make LivewellSTL.org fully responsive for optimum performance on any mobile device.